By Guy Chapman – Navarro County Gazette

Movie lovers, rejoice! For just one day, movie theater tickets will cost only $3 dollars.

The Cinema Foundation, a non-profit arm of the National Association of Theater Owners, declared Saturday, September 3 as “National Cinema Day,” a nationwide discount day taking place in more than 3,000 theaters and on more than 30,000 screens.

Major chains, including AMC and Regal Cinemas, are participating, as are all major film studios. Local independent theaters, such as Schulman’s Movie Bowl Grille in Corsicana, will also be taking part in the one-day event.

Tickets will be no more than $3 for every showing, in every format (AMC has also announced it is offering $5 popcorn).

Before each showing, ticket buyers will be shown a sizzle reel of upcoming films from A24, Amazon Studios, Disney, Focus Features, Lionsgate, Neon, Paramount, Sony Pictures Classics, Sony, United Artists Releasing, Universal, and Warner Bros.

Labor Day weekend is traditionally slow for theaters. The goal of “National Cinema Day” is to get moviegoers interested in upcoming films, and returning to the theaters this fall.

Organizers of National Cinema Day described the event as a trial that could become an annual fixture.

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