Dollar Tree Raises Its Prices

By Guy Chapman – Navarro County Gazette

Starting next month through April of 2022, Dollar Tree will become more of a “Dollar Twenty-Five Tree.”

Announced last Tuesday, the discount retailer will start charging $1.25 for the majority of its products across all Dollar Tree locations nationwide, a move as part of the company’s effort to reduce its rising freight, distribution and operating costs. The cost increase will be permanent, ending its consecutive 35-year run as the last true “dollar store.”

What does this mean for consumers? In a recent news release, the retailer states it will be able to “materially expand its offerings, introduce new products and sizes, and provide families with more of their daily essentials,” as well as reintroduce “customer favorite” items that were previously constrained by the one dollar price point.

Dollar Tree President and CEO Michael Witynski believes customers will accept the new price increase.

“Our Dollar Tree pricing tests have demonstrated broad consumer acceptance of the new price point and excitement about the additional offerings and extreme value we will be able to provide.” Wutynski said, claiming that the chain will “serve our customers by delivering incredible value on everyday products.”

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